Tourism, Culture, Made in Italy
Managed with meritocracy, they are a keystone for
growth!
2012: Rome is
still greatly appealing for the foreign market.
11.997.323 of arrivals and 30 million of presence
In 2011, Rome
was at the 10th place in the world with
reference to the number of international arrivals.
The tourists have spent about 8,9 billion dollars,
placing the city at the 15th place in the
world ranking. In 2011, 11 million of arrivals
registered.
In 2010, Rome
had 10.481.000 arrivals, 8,21% more than the ones in
2009 and 3,82% more than 2007.
In 2008 there had been a decrease of 7% of the
touristic presences with respect to 2007. These
numbers are not so serious if compared to the
national numbers (-14%) and to those of big cities
such as London and Paris.
In 2007, instead, tourism in Rome grew of 10,8%,
reaching over 26 million presences.
World Tourism Travel Council Report. According to
the study, in Italy, the industry of travels and
tourism, including the satellite activities, there
would have been a contribution of 170 billion euros
to the 2011 GNP, which is 8,6% compared to 9,4% of
2010. The employed people, always including the
satellite activities, would have been about 2
billion 284, 8,8% compared to 10,9% of 2010.
Tourism in Italy is a paradigmatic example of both
its positive and negative aspects. It is calculated
that Italy has two thirds of the cultural patrimony
existing in the whole world. Italy is the first
country in the ranking for the number of sites
recognized by UNESCO as World Heritage Sites,
including Vatican City, and waiting 40 more
candidate sites.
Italy is fifth in the Top Ten of the most visited
touristic destinations of 2011, with 46,1 billion
visitors (Source: “World Tourism Organization”).
Italy has many cities and historical villages,
cities of great artistic and historical value,
hundreds of cities and villages where special events
are organized (carnivals, celebrations, shows,
historical commemorations, religious processions,
festivals, markets and fairs), regenerating an
infinite number of satellite activities and
wellness.
60.000 national monuments and historical places, at
least 300 big sanctuaries, abbeys and cathedrals
(among which 6 of the 20 most visited religious
sites in the world), 85.000 churches, archaeological
sites (the main ones are 30), with 3.500 m2
mosaics.
The Italian Touring Club has estimated the presence
in Italy of 3.500 museums and 2.000 archaeological
sites, 20.000 historical centres, 40.000 fortresses
and castles, 1.500 convents and thousands of
libraries and archives.
It has 24 national parks, about 3.800 other
protected areas, which decorate 19% of the
national territory. There are 12 billion trees in
Italy distributed in 10.467.533 hectares of forest
areas, 7.475 km of coastline in a Mediterranean
climate, with 400 sea touristic places, 150 small
islands, 70 lagoons and coastal humid areas, 31
lakes, 28 harbours and 156 touristic landing places,
120 mountain stations equipped for skiing or for
hiking, 22 thermal localities, some of them from the
roman age.
Tourism produces 10% of the Italian GNP (with a
proportion of 3:1 of the currency compared to the
foreign currency) and it is considered realistic
that it could reach 20%.
In 2011, Rome was at the 10th place in
the world with reference to the number of
international arrivals. The tourists have spent
about 8,9 billion dollars, placing the city at the
15th place in the world ranking.
" Logistics, infrastructures, satellite activities,
growth, welfare
… ! "
Trenitalia observes that in 2012 the number of
trips on its “Frecce” has reached 39.837.652
travellers (6,5% more than 2011), also the average
travel time of each traveller grew, too, and the
total kilometres covered by the “Frecce” passengers
reached 12 billion and 310 million, increasing of
7,2%. There was an increase of the total number of
rides made, too, 70.895 (+4%), with an average of
about 194 daily rides which, were in time 95 times
on 100. Among the main routes with an increase of
passengers: the one from Turin to Rome (+27%),
Geneva-Rome (+15%), Milan-Ancona (+14%), Venice-Rome
(+10%) and Milan-Rome (+6%). The reduced price
tickets sold in a year were 13 million and 910
thousand, of these, 8 million and 600 thousand
“Economy” and “Super Economy” tickets introduced in
June 2012; there were 2 million and 235 thousand
customers partners of “CartaFreccia”, receiving
about 200 thousand prizes; 550 thousand customers
who used the “CartaFreccia” services, with an
increase of 20% compared to 2011; 15 million tickets
were sold on the internet (+57% compared to 2011).
On the TrenitaliaFrecce, in 2012 were served 6
million welcome drinks, 2 million coffees in the 240
bars on board and 240 thousand meals in the 45
restaurants open every day on the “Frecciarossa”.
(For more: trenitalia)
Report: “Sustainabile
tourism for the goods”
